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This means a lot of first dates, and not many second dates, as noted by Jess Mc Cann, author of "You Lost Him at Hello: From Dating to 'I Do' -- Secrets from One of America's Top Dating Coaches." Mc Cann has seen an increase in ghosting, or cutting off communication and suddenly disappearing, among her clients' dates, citing it as a major reason some are losing faith in online dating.