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In labs, they reproduce the conditions of relationships, study interactions, generate conclusions. They write personality-profiling tests, tweak the algorithms. You can read about The Duet® Total Compatibility System in her book, . Eli Finkel (Northwestern University), Schwartz’s younger colleague in the behavioral sciences, who staked out his own territory as industry-scold, denouncing e Harmony, one of the largest dating sites in the world and the first to market a scientific approach to matching.